Project: East San Fernando Valley Transit Corridor Study Pre-Scoping Alternative Analysis and EIR

Client: LA County Metro

Ensuring meaningful participation during an environmental review process through a comprehensive outreach plan.

Metro commissioned a performance analysis of various transit modes along with an assessment of the engineering challenges of running a system from Van Nuys Boulevard to the San Fernando/Sylmar Metrolink Station with the goal of improving north-south mobility through the East San Fernando Valley.

Deliverables:

• Outreach to economic development and business leaders, small businesses, environmental justice groups and community organizations

• Team visits door-to-door to businesses along the corridor to deliver information about the project (500+)

• Participated in community festivals, pop-ups to reach out the community at large

• Updated neighborhood councils, schools, and homeowner associations

• Community meetings/public hearings design, logistics, and staffing

• Translated Power Point presentations, collaterals and displays

• Translated draft and final EIR Executive Summary

• Organized and conducted light rail tour for new users

• Created talking points, produced e-blasts, and press releases

• Graphic design for meeting fliers banners, and newspaper ads following Metro’s standards

• Maintained project’s database of 2000+ stakeholders

• Monitored project’s hot line

• Compiled and organized over 900 public comments in English and Spanish

• Conducted all services in English and Spanish