Project: First and Last Mile Mobility Plan

Client: Riverside Transit Agency (RTA) and Southern California Association of Governments (SCAG) 

Engaging stakeholders from government agencies to major employers to college students. 

RTA launched a study to develop strategies that address first-mile last mile barriers to transit usage to encourage wider use of transit and reduce reliance on cars. Given the agency’s wide user base, a comprehensive outreach plan was a necessity to make the study as actionable as possible.

Deliverables:

• Outreach to government agencies, existing riders, potential riders, colleges, universities and major employers, community-at-large

• Outreach at pop-up events and transit centers

• Online surveys

• Outreach delivered in English and Spanish